Air Canada Tracks a User's Online Activity Using Cookies and Sees

question 196

Multiple Choice

Air Canada tracks a user's online activity using cookies and sees that they are searching for 'beach destinations - Cuba.' Working with their advertiser, the next time that user logs in, they see a banner ad for Air Canada Vacations and Air Canada
Flights. This is an example of online:

• A)personal intrusion
• B)following ads
• C)advertising customization
• D)behavioural advertising

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Definitions:

Dominant Ideologies

The set of beliefs, values, and morals that are widely shared and considered normative within a society, often perpetuated by the media.

United States

A country in North America, consisting of 50 states and a federal district, known for its large economy and cultural influence worldwide.

Outstanding Shares

The total number of shares of a corporation that have been issued and are held by shareholders, including restricted shares owned by company insiders.

Book Value

The net value of an asset as recorded on the balance sheet, calculated by deducting the accumulated depreciation or amortization from the original cost of the asset.