Which of the Following Is an Important Guideline When Using

question 127

Multiple Choice

Which of the following is an important guideline when using fear appeal?

• A)Don't make the appeal so strong that consumers want to "tune out" the advertisement.
• B)Avoid any reference to death or dying.
• C)Make the appeal so strong that it appears humorous.
• D)Make sure the advertisement is still appropriate for viewing by children.

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Definitions:

Outstanding Checks

Checks that have been written and recorded in the payer's ledger but not yet cashed or cleared by the bank.

Checkbook

A book containing blank checks and a register for recording checks written and deposits made.

Electronic Conveniences

Tools and services provided digitally that simplify tasks and transactions, often making daily activities more efficient through technology.

Financial Statement

A proper journal that captures the flow of financial transactions and the economic positioning of an entity, whether a business, an individual, or another type.