Portfolio Tests

question 31

Multiple Choice

Portfolio tests:

• A)present a panel of consumers with an ad and ask for their reactions concerning the ad's effectiveness, appeal, etc.
• B)present a panel of consumers with an ad for a limited period of time. The ad is then removed, and the respondents are asked to recall as much pertinent information as possible.
• C)place a test ad in the midst of other ads and stories, instruct consumers to look at the ads and stories, and then ask consumers questions about what was seen.
• D)present consumers with a sample of a product and several different advertisements for the product. They are asked to select the one they think is most effective and explain why.

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Definitions:

Noncriminal Identity

An individual's sense of self or public persona that is not associated with criminal activities or lawbreaking behaviors.

Kenneth Lay

Former CEO of Enron Corporation, involved in the company's infamous accounting fraud scandal that led to its collapse.

Corporate Corruption

Unethical or illegal activities conducted by individuals within or on behalf of a corporation, often to achieve personal or organizational gain.

Securities Violations

Illegal activities or misconduct related to the trading, selling, or managing of financial instruments like stocks and bonds.