As a Subscriber to Real Simple Magazine, Kelly Was Asked

question 106

Multiple Choice

As a subscriber to Real Simple magazine, Kelly was asked by a researcher which ads she remembered seeing in the most recent issue of the magazine. Then she was asked questions about the content and appearance of the ads she remembered. The researcher Was using __________ to test the effectiveness of ads in the magazine.

• A)unaided recall testing
• B)portfolio testing
• C)concept testing
• D)inquiry testing