According to the Text, the Main Driver Why Public Relations

question 120

Multiple Choice

According to the text, the main driver why public relations departments are using social media is because consumers:

• A)prefer up-to-the-minute PR reports
• B)report that social media does influence their purchasing behaviour
• C)like the ease of access to social media
• D)are more likely to listen to social media on their phone than through a traditional press release

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Definitions:

Normal Good

A good for which demand increases as consumer income rises.

Inferior Good

A type of good for which demand decreases as the income of consumers increases, inversely related to income changes.

Law Of Demand

An economic principle stating that, all else being equal, an increase in the price of a good or service will lead to a decrease in the quantity demanded, and vice versa.

Quantity Demanded

The total amount of a product that consumers are willing and able to purchase at a certain price level within a specified time period.