Which of the Following Is an Important Guideline When Using

question 127

Multiple Choice

Which of the following is an important guideline when using fear appeal?

• A)Don't make the appeal so strong that consumers want to "tune out" the advertisement.
• B)Avoid any reference to death or dying.
• C)Make the appeal so strong that it appears humorous.
• D)Make sure the advertisement is still appropriate for viewing by children.

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Definitions:

Foreign Investment

Investment in domestic companies and assets of another country by a foreign investor, aiming to gain returns.