Because Consumers Often Do Not Pay Close Attention to Advertising

question 143

Multiple Choice

Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. The average number of times a person in the target audience is exposed to a message or advertisement is
Called:

• A)parity.
• B)reach.
• C)rating.
• D)frequency.

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Definitions:

Depression

A mental health disorder characterized by persistently depressed mood or loss of interest in activities, causing significant impairment in daily life.

Passive

Involves not actively participating or engaging in an action or process, often implying a lack of response or initiative.

Post-Traumatic Stress Disorder

A mental health condition triggered by experiencing or witnessing a traumatic event, characterized by flashbacks, nightmares, and severe anxiety.

Generalized Anxiety Disorder

A mental health condition characterized by persistent and excessive worry about various aspects of life.