Consumer-Oriented Sales Promotions Are

question 122

Multiple Choice

Consumer-oriented sales promotions are:

• A)advertisements that show actual consumers using the product.
• B)promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• C)methods used to get a non-personal, indirectly paid presentation of a company or its products. Examples are news releases, news conferences, and public service announcements.
• D)sales tools used to support advertising and personal selling efforts.

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Definitions:

Federal Government

The national government of a federal country, where powers are divided between the central authority and constituent political units, such as states or provinces.

Share Our Wealth

A program proposed by Senator Huey Long during the Great Depression that aimed to redistribute wealth in the United States.

Confiscate Wealth

The act of a government or authority legally taking private property, often for public use or as a penalty for legal violations.

National Political Party

An organization that seeks to gain political power in a country by participating in electoral campaigns and promoting its candidates for public office.