Trade-Oriented Sales Promotions Are

question 98

Multiple Choice

Trade-oriented sales promotions are:

• A)methods used to get a non-personal, indirectly paid presentation of a company or its products. Examples are news releases, news conferences, and public service announcements.
• B)promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• C)sales tools directed to wholesalers, retailers, or distributors used to support a company's advertising and personal selling.
• D)advertisements that show actual consumers using the product.

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Definitions:

Extracellular Fluid Volume

The volume of fluid outside of cells in the body, which includes blood plasma, lymph, and interstitial fluid.

Postural Hypotension

Abnormally low blood pressure occurring when an individual assumes the standing posture; also called orthostatic hypotension.

Skin Turgor

The elasticity of the skin, often tested to assess hydration or the presence of edema.

Pitting Edema

A condition where pressure applied to the skin leaves an indentation, indicating fluid accumulation in the tissues.