Describe the Objectives of Institutional Advertising

question 303

Essay

Describe the objectives of institutional advertising.List and briefly define the four forms of institutional advertising.

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Definitions:

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale.

Labor Markets

Economic sectors that deal with the demand and supply of labor, determining employment levels and wage rates.

Legal Institutions

are established organizations within a society that develop, enforce, and interpret laws governing the behavior of individuals and groups.

Self-Directed Teams

Groups of employees who manage their own work and procedures without direct supervision.