When Sears Places a Multiple-Page Booklet in the Local Newspaper

question 29

Multiple Choice

When Sears places a multiple-page booklet in the local newspaper about its Canada Day sale, it is an example of the use of which element of the promotional mix?

• A)personal selling
• B)advertising
• C)sales promotion
• D)publicity

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Definitions:

Creditor

An individual or institution that lends money or extends credit to another entity.

Settle

Completing a financial transaction by exchanging the payment of instruments between parties involved.

Discounting

The process of determining the present value of a payment or a stream of payments that is to be received in the future.

Opposite

In the context of numbers, it refers to the additive inverse of a number, which when added to the original number, results in zero.