In the Hierarchy of Effects, Trial Is Defined As

question 130

Multiple Choice

In the hierarchy of effects, trial is defined as:

• A)an increase in the consumer's desire to learn about some of the features of the product or brand.
• B)the consumer's appraisal of the product or brand on important attributes.
• C)the consumer's actual first purchase and use of the product or brand.
• D)a favourable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.

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Definitions:

Sampling Error

The discrepancy between the statistical characteristics of a population and those of a sample supposedly representing that population.

Bias

A systematic error or deviation from true results or values, caused by factors that skew the data in a certain direction.

Sampling

The process of selecting a subset of individuals from a population to estimate characteristics of the whole population.

Stratified Random Sampling

A method of sampling from a population where the population is divided into distinct subgroups and samples are drawn from each subgroup.