In the Hierarchy of Effects, Adoption Is Defined As

question 77

Multiple Choice

In the hierarchy of effects, adoption is defined as:

• A)through a favourable experience on the first trial, the consumer's repeated purchase and use of the product or brand.
• B)an increase in the consumer's desire to learn about some of the features of the product or brand.
• C)the consumer's appraisal of the product or brand on important attributes.
• D)the consumer's ability to recognize and remember the product or brand name.

---

Definitions:

Air-breathing Animals

Organisms that intake oxygen from the air to the lungs or other special respiratory organs to sustain life.

First Land Animals

Early terrestrial organisms, primarily arthropods and amphibians, that colonized land during the Paleozoic era.

Arthropods

Invertebrate animals with exoskeletons, segmented bodies, and jointed limbs, including insects, arachnids, and crustaceans.

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions used in growth, development, functioning, and reproduction of all known living organisms.