Kraft Canada Created an Advertisement for Its Cheez Whiz Processed

question 52

Multiple Choice

Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread. In terms of the communication process, the __________for the information in the Cheez Whiz advertisement is Kraft Canada, its manufacturer.

• A)message
• B)communication channel
• C)decoder
• D)source

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Definitions:

Encoding

The process of converting information into a particular form for efficient storage, transmission, or encryption.

Modulation

The process of varying the properties of a waveform to encode information, typically used in telecommunications to transmit data.

Decoding

The process of interpreting or making sense of a message or piece of information received.

Stream-of-consciousness

A narrative mode that attempts to capture the flow of thoughts and feelings running through the mind.