Examlex
Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread. In terms of the communication process, the __________in the ads for Cheez Whiz informed prospective customers that Cheez Whiz was a healthy and nutritious cheese spread.
Latest and Greatest
A term used to describe the most recent and advanced products, technologies, or ideas currently available.
Early Majority Adopter
A segment of consumers who adopt a new product shortly after the innovators and early adopters, playing a key role in broad market acceptance.
Core Business
The primary area of activity for a company, focusing on the main products or services that generate the most revenue or activity.
Diversification
A business strategy that involves entering into new markets or adding new products to a company's portfolio to reduce risk and capitalize on new opportunities.
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