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Kraft Canada Created an Advertisement for Its Cheez Whiz Processed

question 108

Multiple Choice

Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread. In terms of the communication process, the __________in the ads for Cheez Whiz informed prospective customers that Cheez Whiz was a healthy and nutritious cheese spread.


Definitions:

Latest and Greatest

A term used to describe the most recent and advanced products, technologies, or ideas currently available.

Early Majority Adopter

A segment of consumers who adopt a new product shortly after the innovators and early adopters, playing a key role in broad market acceptance.

Core Business

The primary area of activity for a company, focusing on the main products or services that generate the most revenue or activity.

Diversification

A business strategy that involves entering into new markets or adding new products to a company's portfolio to reduce risk and capitalize on new opportunities.

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