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Coca-Cola Uses Cookies to Record and Understand a User's Web-Browsing

question 49

Multiple Choice

Coca-Cola uses cookies to record and understand a user's web-browsing habits and interests. They then use this information to decide which advertisements you see on a given webpage, to ensure they are most aligned with your interests. The concept is
Called:


Definitions:

Type I Error

A statistical error occurring when a true null hypothesis is incorrectly rejected.

Type II Error

The error that occurs when a false null hypothesis is not rejected, meaning a true effect is missed.

Collecting Data

The process of gathering and measuring information on variables of interest in an systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.

Effect Size

A metric that quantifies the extent of an event or the force of association among variables.

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