Which Element of the Promotional Mix Has the Inherent Weakness

question 63

Multiple Choice

Which element of the promotional mix has the inherent weakness of high absolute costs and an inability to obtain direct feedback?

• A)publicity
• B)advertising
• C)sales promotion
• D)personal selling

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Definitions:

Maximum Benefit

The highest level of satisfaction or utility that a consumer can achieve with their available resources.

International Trade

The swapping of merchandise and services between nations.

Country Better Off

A situation where a country's overall economic welfare or prosperity improves, often measured through metrics like GDP, employment rates, and living standards.

Individuals Worse Off

This term often references a situation where economic policies or market changes make certain individuals financially less well-off than before.