A Firm Produces the Tools for Replacing the Rivets Used

question 99

Multiple Choice

A firm produces the tools for replacing the rivets used in assembling airplanes, heavy-equipment, and specialized rail cars. The key to making a sale is communicating the application information to the line engineers who oversee repairs and the cost
Savings information to the accountants in charge of service maintenance budgets. Which promotional element would be most appropriate?

• A)personal selling
• B)advertising
• C)sales promotion
• D)public relations

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Definitions:

Rand

The official currency of South Africa, symbolized as ZAR.

Trade Balance

A measure of a country's exports minus its imports, indicating whether a country is in a surplus or deficit trade position.

Imports

Goods or services brought into one country from another for sale, which can affect a nation's economy in various ways.

Exports

Products or services shipped from one country to another for the purpose of sale or exchange.