Albert Corporate Searchware Is a Type of Search Engine That

question 34

Multiple Choice

Albert Corporate Searchware is a type of search engine that companies use at their websites to handle customer questions. The company is trying to determine what promotional strategy should be employed with its flagship product. It has determined that search engine software is in the growth stage. Which of the following options
Should it employ?

• A)Spend 30 percent of the budget in the effort to generate publicity for Albert Searchware.
• B)Use the majority of its promotional budget on advertising that focuses on creating brand awareness.
• C)Devote 40 percent of the promotional budget to sales promotion that supply the public with demonstration diskettes to prove the merits of Albert Searchware.
• D)Encourage its sales force to emphasize the superiority of Albert Searchware and their after-sale support.

---

Definitions:

Breach of Contract

The violation of any of the agreed-upon terms and conditions of a binding contract without a legitimate legal excuse.

Consequential Damages

In a contract, foreseeable damages that result from special facts and circumstances arising outside the contract itself. The damages must be within the contemplation of the parties at the time the breach occurs. Also called special damages.

Nominal Damages

Monetary damages awarded to a plaintiff in a very small amount, typically $1 to $5, to signify that the plaintiff has been wronged by the defendant even though the plaintiff suffered no compensable harm.

Reformation

A legal process to correct or modify a contract or document to accurately reflect the intended terms of the parties involved.