The First Decision in Developing a Promotion Program Is To

question 51

Multiple Choice

The first decision in developing a promotion program is to:

• A)state the mission.
• B)identify the target audience.
• C)set the budget.
• D)select the appeal.

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Definitions:

Prototype

A preliminary model or early sample of a product that serves as an example or basis for designing subsequent forms or versions.

Ethnically Blended

Describing a person or group that comes from or involves a mixture of different ethnic backgrounds.

Belgian

Relating to Belgium, a country in Western Europe known for its medieval towns, Renaissance architecture, and as headquarters of the European Union and NATO.

Cognition

All the mental activities associated with thinking, knowing, remembering, and communicating.