In the Hierarchy of Effects, Adoption Is Defined As

question 77

Multiple Choice

In the hierarchy of effects, adoption is defined as:

• A)through a favourable experience on the first trial, the consumer's repeated purchase and use of the product or brand.
• B)an increase in the consumer's desire to learn about some of the features of the product or brand.
• C)the consumer's appraisal of the product or brand on important attributes.
• D)the consumer's ability to recognize and remember the product or brand name.

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Definitions:

Alcohol Consumption

The act of drinking beverages containing ethanol, which can have varying effects on health and social behavior.

Increased Inhibitions

A psychological condition where an individual experiences heightened restraint over impulses and behaviors.

Social Learning Theory

A theory that proposes people can learn new behaviors through observation and imitation of others, in addition to direct reinforcement.

Drinking

The act of consuming liquids; in many contexts, it specifically refers to the ingestion of alcoholic beverages.