Which of the Following Statements About Executing and Evaluating the Promotion

question 85

Multiple Choice

Which of the following statements about executing and evaluating the promotion program is true?

• A)The ideal IMC program does not need any evaluation if it is executed according to plan.
• B)Most IMC programs rely on post-tests and use no pre-tests.
• C)The most sophisticated pre-tests and post-tests have been developed for advertising.
• D)The most sophisticated pre-tests and post-tests are used with public relations.

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Definitions:

Testimonial

A formal statement testifying to someone's character and qualifications or the benefits and performance of a product or service.

Job Offers

Formal propositions provided by employers to potential employees outlining terms of employment.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Expert Opinions

Insights and assessments provided by individuals with extensive knowledge or expertise in a specific field.