Examlex
Direct mail and catalogues involve relatively ________active customer involvement and relatively ________active retailer involvement.
Product Line
A series of related products offered by a company.
Product Mix
The total assortment of products that a company offers for sale, which can vary by depth, breadth, and consistency.
Product Line
A group of related products marketed by a company under a single brand.
Product Mix
The range of products and services that a company offers to its customers.
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