The Marketing Managers at Omaha Steaks Used Airlines' Databases to Mail

question 4

Multiple Choice

The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who placed orders as a result of the initial offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of non-store retailing?

• A)direct mail and telemarketing
• B)direct selling and telemarketing
• C)online retailing and automatic vending
• D)telemarketing and online retailing

---

Definitions:

Departmentalization

The grouping of jobs into working units usually called departments, units, groups, or divisions.