Which Type of Contractual Vertical Marketing System Involves Small, Independent

question 211

Multiple Choice

Which type of contractual vertical marketing system involves small, independent retailers forming an organization that operates a wholesale facility cooperatively?

• A)manufacturer-sponsored cooperative
• B)retailer-sponsored cooperative
• C)service-sponsored retail system
• D)administered cooperative system

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Definitions:

Likelihood Of Conformity

The probability that an individual will adopt the behaviors, beliefs, or attitudes of a group.

Social Psychology

The scientific study of how individuals think, feel, and behave in social contexts.

Mental Processes

The internal, covert activities of the mind, such as thinking, feeling, and remembering.

Solomon Asch

An American psychologist known for his research on conformity and social pressure.