Which of the Following Statements About the Terms Used for Marketing

question 23

Multiple Choice

Which of the following statements about the terms used for marketing intermediaries is true?

• A)A middleman is any intermediary between manufacturer and end-user markets.
• B)The most precise terms used to describe marketing intermediaries are dealer and distributor.
• C)A retailer sells to business markets.
• D)An agent has no legal authority to act on behalf of a manufacturer.

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Definitions:

Questionnaires

A set of written or digital questions used for gathering information or opinions from individuals.

B.F. Skinner

A prominent psychologist and behaviorist known for his work on operant conditioning and reinforcement.

Behaviorism

Behaviorism is a psychological approach that focuses on the study of observable behaviors, emphasizing the role of environmental influences on behavior.

Reinforced

In behavioral psychology, refers to the strengthening of behavior through rewards or punishments.