Figure 14-1 -A Variety of Terms Are Used for Marketing Intermediaries. They

question 153

Multiple Choice

Figure 14-1

-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "B," would be __________.

• A)wholesaler
• B)retailer
• C)middleman
• D)agent or broker

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Definitions:

Asset Turnover Ratio

A financial metric that measures the efficiency of a company's use of its assets in generating sales revenue.

Current Ratio

A liquidity measure that compares a company's current assets to its current liabilities.

Return-On-Sales Ratio

A financial metric that calculates how efficiently a company is generating profits from its revenue.

ROE

Return on Equity, a measure of financial performance calculated by dividing net income by shareholders' equity.