Figure 14-1 -A Variety of Terms Are Used for Marketing Intermediaries. They

question 28

Multiple Choice

Figure 14-1

-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "D," would be __________.

• A)distributor
• B)middleman
• C)retailer
• D)wholesaler

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Definitions:

Lack of Bias

The absence of prejudice or preconceived opinions towards a subject, allowing for fair and neutral assessment or decision-making.

Attractive Design

The aesthetic quality of a product or interface that appeals to users or customers, often influencing their satisfaction and engagement.

Descriptive Keywords

Words that accurately describe or give detailed information about a topic, object, or concept.

Hashtag Symbol

is a character used on social media to identify or categorize messages on a specific topic, denoted as “#”.