Which Type of Marketing Channel Arrangement Is Good for a Firm

question 78

Multiple Choice

Which type of marketing channel arrangement is good for a firm to use in international marketing where the creation of marketing channel relationships is expensive and time consuming?

• A)dual distribution
• B)strategic channel alliance
• C)integrated global channel alliance
• D)cooperative distribution

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Definitions:

Price Level

The median price level across all goods and services offered in the economic landscape.

Aggregate Supply Curve

A graph that shows the relationship between the overall price level in an economy and the total output (goods and services) that producers are willing to supply.

Aggregate Demand

The total demand for all goods and services in an economy at a given overall price level and in a given time period.

Real GDP

Gross Domestic Product adjusted for inflation, providing a more accurate measure of an economy's size and how it's growing over time.