Which Type of Contractual Vertical Marketing System Involves a Contractual

question 147

Multiple Choice

Which type of contractual vertical marketing system involves a contractual relationship between a wholesaler and small, independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts?

• A)manufacturer-sponsored retail franchise system
• B)service-sponsored retail franchise system
• C)administered vertical marketing system
• D)wholesaler-sponsored voluntary chain

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Definitions:

Innovation

The introduction of something new, such as an idea, method, technology, or product, that creates value or makes significant improvements over existing solutions.

Business Mortality

The concept or rate at which businesses fail or cease operations, often used in studies of business lifespan and success factors.

Moderate Success

Achieving some level of achievement or progress that is considered satisfactory but not outstanding.

Strategic Mistakes

Errors in judgment or poor decision-making in planning and implementing strategies that negatively impact an organization's success.