Which Type of Contractual Vertical Marketing System Involves Small, Independent

question 211

Multiple Choice

Which type of contractual vertical marketing system involves small, independent retailers forming an organization that operates a wholesale facility cooperatively?

• A)manufacturer-sponsored cooperative
• B)retailer-sponsored cooperative
• C)service-sponsored retail system
• D)administered cooperative system

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Definitions:

Physical Communication

The use of body language, facial expressions, and other non-verbal cues to convey information or express emotions.

Associative Learning

The process by which an individual learns the connection between two stimuli or between a behavior and a consequence.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Communication

The act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules.