At the Saturn Website, You Can Assemble Your Own Car

question 44

Multiple Choice

At the Saturn website, you can assemble your own car based on your preferences and price point by choosing from thousands of versions, including the retailer-installed accessories you might want. This easy task for you represents a challenge for Saturn's ________, who is responsible for translating customer requirements into actual orders and arranging for delivery dates and financial arrangements for car dealers.

• A)chief financial officer
• B)production manager
• C)supply chain manager
• D)marketing manager

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Definitions:

Natural Monopoly

A market condition where due to high fixed or start-up costs, the most efficient number of firms in the industry is one.

Electric Power

The production and delivery of electricity through an interconnected network for uses such as lighting, heating, and powering appliances.

New Technology

The development and application of innovative tools, machines, techniques, and methods that improve the efficiency and productivity of operations.

Natural Monopolies

Industries where a single firm can supply a good or service to an entire market at a lower cost than two or more firms could, often due to economies of scale.