Students from Berry College Attended a Performance at Nearby Shorter

question 62

Multiple Choice

Students from Berry College attended a performance at nearby Shorter College and were extremely impressed with the dance troupe that was the opening act. As soon as the students returned to Berry, they made arrangements for the entertainers to appear on their campus. On the day of the concert the venue was packed with students, but the quality of the performance was much lower than they had seen at the Shorter campus. The Berry students' disappointment was the direct result of which characteristic of services?

• A)intangibility
• B)perishabilit y
• C)inseparabili ty
• D)inconsisten cy

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Definitions:

Brainstem

The part of the brain connecting the spinal cord with the forebrain and cerebrum, responsible for controlling several basic life functions.

Dorsal Raphe Nucleus

A nucleus located in the brainstem involved in the release of serotonin and implicated in the regulation of mood, sleep, and anxiety.

Learned Helplessness

An instance where a person is overwhelmed by feelings of helplessness, caused by either a distressing event or continual lack of success.

Contingency Blocking

A phenomenon in classical conditioning where a previously learned association prevents the learning of a new association.