All of the Following Might Be Used to Create an Authentic

question 59

Multiple Choice

All of the following might be used to create an authentic experience for a customer, except:

• A)providing personal interaction, rather than automation
• B)having defined services for consumers so they know what to expect
• C)allowing consumers to share their interests
• D)allowing consumers to participate in the production process

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Definitions:

Marginal Benefit

The increased benefit or value received from the consumption or creation of one more unit of a good or service.

Marginal Cost

The investment required to manufacture an additional unit of a product or service.

Nonrivalry

The idea that one person’s benefit from a certain good does not reduce the benefit available to others; a characteristic of a public good.

Nonexcludability

The inability to keep nonpayers (free riders) from obtaining benefits from a certain good; a characteristic of a public good.