The "Service Continuum" Is a Range from the Tangible to the Intangible

question 69

Multiple Choice

The "service continuum" is a range from the tangible to the intangible or good-dominant to service-dominant offerings. According to our text, which item is equally weighted between goods and services?

• A)Advertising agency
• B)Fast-food restaurant
• C)Teaching
• D)Salt

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Definitions:

Division of Labor

The assignment of different parts of a manufacturing process or task to different people in order to improve efficiency.

Social Animals

Term describing beings that are naturally inclined to live in communities or groups, relying on interaction with others of their species for survival and wellbeing.

Mediation

A process or technique by which a third party helps disputing parties find a mutually satisfactory solution to their conflict.

Alexander Graham Bell

Known as the inventor of the telephone, he was a key figure in the development of communication technology in the 19th century.