The Four Additional Ps of Services Marketing Include Each of the Following

question 89

Multiple Choice

The four additional Ps of services marketing include each of the following EXCEPT:

• A)perishability.
• B)process.
• C)people.
• D)physical evidence.

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Definitions:

Biological Sterilization Indicator

A device used to assess the effectiveness of sterilization processes, containing microbial spores that should be killed if the process is effective.

Quality Control Measure

Procedures and standards implemented to ensure that a product or service meets specific quality criteria and customer expectations.

Sterile

A condition of being free from all forms of microorganisms, ensuring an environment or object is completely clean and pathogen-free.

Pressurized Steam

Steam that has been compressed to a higher pressure than atmospheric pressure, often used for sterilization or power generation.