The Life Cycle of a Product Depends on Sales to Customers

question 158

Multiple Choice

The life cycle of a product depends on sales to customers. The shapes of life-cycle curves indicate that most sales occur after the product has been on the market for some time. The concept that some people are attracted to a product early while others buy it only after they see their friends with the product is called the:

• A)categories of adopters.
• B)dissociation of sensibility.
• C)diffusion of innovation.
• D)timed profiling.

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Definitions:

Spermicide

A contraceptive substance that destroys sperm, inserted vaginally prior to intercourse to prevent pregnancy.

Birth Control

Techniques or instruments implemented to avoid conception for the purpose of regulating family size.

Natural Increase

The growth in population size as a result of more births than deaths, not accounting for migration.

Rate of Change

The speed at which a variable changes over a specific period of time.