Figure 11-4 -In Figure 11-4, "D" and "E" Represents the Second Step

question 68

Multiple Choice

Figure 11-4

-In Figure 11-4, "D" and "E" represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions:

• A)brand connotation/brand awareness
• B)brand performance/brand imagery
• C)brands identity/brand emotion
• D)consumer judgments/consumer feelings

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Definitions:

Equal

Having the same value, measure, or quantity as something else.

Precordial Electrode

Electrodes placed on the chest during an electrocardiogram (ECG) to record electrical activity of the heart.

Intercostal Space

The anatomical area between two ribs, which contains muscles, nerves, and blood vessels.

Sternum

A bone that forms the front and middle portion of the rib cage; also called the breastbone or breast plate.