Figure 11-4 -In Figure 11-4, "B" and "C" Represents the Third Step

question 109

Multiple Choice

Figure 11-4

-In Figure 11-4, "B" and "C" represents the third step in the sequential building process of brand equity which would be to elicit the proper consumer responses to a brand's identity and meaning through __________.

• A)brands identity/brand emotion
• B)brand performance/brand imagery
• C)consumer feelings/brand imagery
• D)consumer judgments/consumer feelings

---

Definitions:

Service And Product Quality

The measure of how well a delivered service or manufactured product meets the expectations of the customer.

Hammer's Notion

Refers to Michael Hammer's concept of reengineering business processes to drastically improve performance metrics.

Process Reengineering

A business management strategy focusing on the analysis and design of workflows and processes within an organization to optimize performance and efficiency.

Customers

Individuals or entities that purchase goods or services from a business.