All of the Following Are Criteria for Selecting a Good

question 46

Multiple Choice

All of the following are criteria for selecting a good brand name EXCEPT:

• A)fits the company or product image.
• B)suggests product benefits.
• C)suggests product features.
• D)is memorable, distinctive, and positive.

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Definitions:

Net Savings

The amount of money saved after all expenses have been deducted.

Credit Agency

An organization that evaluates and rates the creditworthiness of individuals or corporations.

Incremental Cash Inflow

Additional cash received as a result of undertaking an investment or project.

Net 30 Credit Policy

A payment term that indicates that the payment for goods or services is due 30 days from the invoice date.