Use the Five Criteria for Selecting a Good Brand Name

question 170

Multiple Choice

Use the five criteria for selecting a good brand name to determine which of the following is the best choice?

• A)Match Light charcoal
• B)Formula 409 cleaner
• C)Spam canned meat
• D)Ken's salad dressing

---

Definitions:

Formal Tone

A style of communication that is professional, impersonal, and often used in academic or professional settings.

Internal Audience

A group within an organization, such as employees or members, targeted by specific communications or information.

Complex Topic

A subject matter that is complicated and involves numerous interrelated elements or considerations.

Transitional Words

Words or phrases used to link sentences and paragraphs together smoothly, indicating relationships between ideas.