Multiproduct Branding Is

question 213

Multiple Choice

Multiproduct branding is:

• A)a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer, also called private labelling or reseller branding.
• B)a strategy where products are given no identifying names other than a description of their contents.
• C)a branding strategy in which a company uses one name for all of its products.
• D)a statement indicating the liability of the manufacturer for product deficiencies.

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Definitions:

Substantial Impact

A significant effect or influence that something has on a situation, process, or entity.

Video Journalist

A journalist who shoots, edits, and sometimes presents their news stories in video format, combining roles traditionally split between reporters, camera operators, and video editors.

Job Enlargement

The process of increasing the number of different tasks in a given job by changing the division of labor.

Job Enrichment

A method of motivating employees by enhancing the meaningfulness of their work through increased autonomy and responsibility.