Two Global Trends Are Directly Related to Packaging

question 146

Multiple Choice

Two global trends are directly related to packaging. One trend involves the environmental effects of packaging. The other trend focuses on:

• A)creating larger size packages to be sold at warehouse stores.
• B)making packaging a less expensive part of the marketing strategy.
• C)health and safety concerns.
• D)cultural diversity.

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Definitions:

Multicultural Marketing

Marketing strategies specifically designed to appeal to a variety of cultural groups within a society.

Value Consciousness

The degree to which consumers are focused on obtaining good value for their money when purchasing products or services.

Humility

A personal quality that involves a modest view of one's own importance and a respectful acknowledgment of the value of others.

Cross-Cultural

Relating to or involving different cultures, emphasizing interaction and comparative analysis.