To Discourage Competitive Entry, a Company Can Price Its New

question 174

Multiple Choice

To discourage competitive entry, a company can price its new product low, using penetration pricing. This pricing strategy also helps to:

• A)reduce costs.
• B)build unit volume.
• C)increase profits.
• D)build customer loyalty.

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Definitions:

Stress

A physical or emotional response to external pressures or demands that are perceived as challenging or threatening one's well-being.

Job Resources

Elements within a job or work environment that help individuals achieve work goals, reduce job demands, and stimulate personal growth and development.

Categories

Distinct groups or classes into which items or concepts with similar characteristics are organized.

Stress Reaction

The physical, mental, or emotional response to events that cause bodily or mental tension.