When the Personal Computer Was First Introduced, Industry Analysts Predicted

question 70

Multiple Choice

When the personal computer was first introduced, industry analysts predicted that very few would be sold. However, a short time after the product was made available, consumers who were young, highly educated, adventuresome, and who were well informed began buying personal computers. While those buyers were relatively few in number, the marketers of computers were encouraged because other, less
Adventuresome consumers would likely adopt personal computers later. According to the product adoption classification, those first buyers of personal computers were:

• A)early majority.
• B)innovators.
• C)early adopters.
• D)product leaders.

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