New Coke Was Repositioned as a Slightly Sweeter, Less Filling

question 207

Multiple Choice

New Coke was repositioned as a slightly sweeter, less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi. This product repositioning strategy was:

• A)to catch a rising trend.
• B)a reaction to a competitor's position.
• C)to change the value offered.
• D)to reach a new market.

Learn about the historical development and significance of Lex Mercatoria in international commercial law.

Understand the legal classification of contracts (void, voidable, unenforceable, and executed contracts).

Differentiate between contracts and agreements and understand the requirements for legal enforceability.

Recognize and explain the equitable remedy of quasi-contract.

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Definitions:

Big Five Model

A psychological theory describing personality by five broad domains: openness, conscientiousness, extroversion, agreeableness, and neuroticism.

Other Cultures

Pertains to the customs, beliefs, arts, and institutions of societies that are different from one's own.

Human Personality

refers to the individual differences in characteristic patterns of thinking, feeling, and behaving.

Big Five Model

A theory in psychology proposing five broad dimensions of personality traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.