An Aging Baby Boomer Population Has Led to Increased Interest

question 216

Multiple Choice

An aging baby boomer population has led to increased interest in developing and marketing products to satisfy the need of this potentially large market. As a result moisturizing creams like Oil of Olay are now positioned as "age-defying" creams. This is an example of which of the four factors that may trigger a repositioning action?

• A)reacting to a competitor's position
• B)changing the value offered
• C)reaching a new market
• D)catching a rising trend

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Definitions:

Total Revenue

The entire amount of income generated by the sale of goods or services before any expenses are subtracted.

Total Cost

The complete amount of expenses incurred in the production or acquisition of goods or services, including direct and indirect costs.

Variable Cost-Plus

A pricing strategy that sets the selling price based on the variable costs of producing an item plus a fixed mark-up.

Total Cost-Plus

A pricing strategy where the selling price of a product is determined by adding a profit margin to the total cost of manufacturing or producing the product.