Brand Equity Is

question 6

Multiple Choice

Brand equity is:

• A)adding customer value to the product brand through additional features or higher-quality materials, or reducing its price.
• B)increasing the content contained within the brand's package without changing its size or increasing its price.
• C)the added customer value a given brand name gives to a product beyond the functional benefits provided.
• D)the net present value of the royalties the firm receives as a result of licensing its brand to other firms to manufacture and/or market.