Gillette Has Updated Its Existing 'Close to You Dry Shaver

question 210

Multiple Choice

Gillette has updated its existing 'Close to You Dry Shaver' to allow it to be used in the shower (Close to You Wet-Dry Shaver) . This new Shaver would be considered a(n)

• A)continuous innovation.
• B)dynamically continuous innovation.
• C)discontinuous innovation.
• D)symbiotic innovation.

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Definitions:

Direct Materials Cost

The cost of raw materials used to produce a product, which are directly attributable to the product.

Direct Labor-Hours

The combined working hours of employees directly contributing to the manufacturing cycle.

Direct Materials Cost

The cost of raw materials directly used in the production of goods or services.

Overhead Cost

All ongoing business expenses not directly attributed to creating a product or service, including rent, utilities, and salaries of non-production staff.