Breyers Introduced for Sale a New Line of Ice Cream

question 190

Multiple Choice

Breyers introduced for sale a new line of ice cream flavours in elegant black containers. This was done on a limited scale to determine consumer reactions before National distribution of the product. Breyers' new product was in the___________ stage of The new-product process.

• A)market testing
• B)business analysis
• C)commercialization
• D)screening and evaluation

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Definitions:

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, influencing future behavior choices.

Classical Conditioning

A training procedure where a response initially provoked by a second stimulus comes to be triggered by the first stimulus after both are paired together repeatedly.

LEGO

A brand of plastic construction toys consisting of interlocking plastic building blocks.

Goldfish

A small freshwater fish commonly kept as a pet in aquariums, known for its variety of colors and breeds.